Privacy Policy


This Privacy Policy explains how Feutch AB, company registration number 559268-6470, operating under the brand Biteable ("we", "us", "our"), collects, uses, stores and shares personal data when you visit, use or make a purchase from our website.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the processing of personal data.

We are committed to protecting your privacy and processing personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

1. Data Controller

Company: Feutch AB
Brand: Biteable
Company registration number: 559268-6470
VAT number: SE559268647001
Contact email: info@trybiteable.com

Feutch AB is the data controller responsible for the processing of your personal data, unless otherwise stated below.

2. Personal Data We Collect

We may collect and process the following categories of personal data, depending on how you interact with our website:

a) Information you provide to us

  • Name

  • Email address

  • Shipping and billing address

  • Payment-related information (processed by third-party payment providers)

  • Order history

  • Information provided when contacting customer support

b) Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Device and browser information

  • Information about how you interact with the website (pages visited, time spent, interactions)

  • Cookies and similar tracking technologies

3. Purposes and Legal Bases for Processing

We process personal data for the following purposes and legal bases:

Purpose Legal basis
To process orders and deliver products Performance of a contract
To process payments Performance of a contract
To provide customer support Performance of a contract / Legitimate interest
To send transactional communications (order confirmations, delivery updates) Performance of a contract
To improve our website and services Legitimate interest
To conduct marketing and advertising activities Consent or legitimate interest
To comply with legal obligations (e.g. accounting, consumer law) Legal obligation

4. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure the functionality of our website, analyze traffic, and support marketing and advertising activities.

Cookies may be set by us or by third-party services integrated into our website, such as analytics and advertising tools. Where required by law, cookies used for marketing and analytics purposes are only set with your consent.

You can manage or withdraw your cookie consent at any time through your browser settings or through available cookie management tools on our website.

5. Third-Party Service Providers

We share personal data with trusted third-party service providers only to the extent necessary to operate our business and provide our services. These include:

  • Shopify – e-commerce platform and hosting

  • Payment providers such as Shopify Payments, Klarna and PayPal

  • Google Analytics 4 – website analytics

  • Google Ads – advertising and conversion tracking

  • Meta (Facebook & Instagram Ads) – advertising and remarketing

  • Klaviyo – email marketing and automation

  • Shipping and logistics partners – order fulfillment and delivery

These providers act as data processors on our behalf, unless otherwise stated, and are subject to data processing agreements where required by law.

6. Relationship With Shopify

Our website is powered by Shopify. In order to provide and improve the services, Shopify processes certain personal data relating to your use of our website.

In certain cases, Shopify processes personal data as an independent data controller, in accordance with its own privacy policies. For more information about how Shopify processes personal data and your rights in relation to such processing, please refer to Shopify’s Privacy Policy, available at https://privacy.shopify.com.

7. International Data Transfers

Some of our service providers may process personal data outside the EU/EEA.

Where personal data is transferred outside the EU/EEA, we ensure that appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) or transfers to countries approved by the European Commission as providing an adequate level of data protection.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting and reporting obligations.

Data retention periods generally follow Shopify’s standard data retention practices, unless a longer retention period is required by applicable law.

9. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • The right to access your personal data

  • The right to rectification of inaccurate or incomplete data

  • The right to erasure ("right to be forgotten")

  • The right to restriction of processing

  • The right to data portability

  • The right to object to processing based on legitimate interest

  • The right to withdraw consent at any time (where processing is based on consent)

You may exercise your rights by contacting us at info@trybiteable.com. We may need to verify your identity before responding to your request.

10. Marketing Communications

If you have subscribed to marketing communications, you may opt out at any time by using the unsubscribe link included in our emails or by contacting us directly.

Transactional communications related to your orders are not subject to opt-out.

11. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse or alteration.

Payment information is processed securely by third-party payment providers and is not stored directly by us.

12. Complaints

If you believe that we process your personal data in violation of applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.

In Sweden, this is the Swedish Authority for Privacy Protection (IMY).

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The latest version will always be available on our website.

14. Contact

If you have any questions about this Privacy Policy or how we process personal data, please contact us at:

Email: info@trybiteable.com